Setting Up a Creative Agency in Malaysia
A creative agency in Malaysia is an extremely important element for a business wishing to expand its creative department. It is the bridge between a company’s design department and all other departments concerned. While this seems like a simple idea, it has proven difficult to find creative professionals who are both talented and committed to their work. This has led to many Malaysian creative companies flourishing on the global scene, but few of them have managed to crack the code and become household names.
So what has gone wrong? Malaysian creative agencies have a few issues that have bedeviled many new businesses wishing to tread the creative path. The first issue is that many of these companies are not run from the country itself. That means they don’t understand or respect local culture and norms. The result can be disastrous for a business, as most countries, if not all, have national agencies that provide training and certification to creative professionals on a continual basis.
When looking for a creative agency in Malaysia, it is important to look for an experienced and reputable one. It is also equally important to ensure they have a strong international brand presence. Many creative agencies in Asia tend to be small and operate with a few staff members from their native country. This often leads to poor communication and little chance for interaction with their client base. In many cases, they do not even understand or speak English properly!
There are many creative agencies in Asia operating under the umbrella of Creative Associates, who is global in their ambitions but local in their approach. Creative Associates Malaysia has made great strides in terms of providing training and certification to its members, while larger creative agencies tend to downplay their importance. This is because larger agencies have a base here in the UK and rely heavily on London as their main creative hub. As a result, many creative agencies will choose to operate solely in London – a risky move for a business that needs to establish a strong international brand presence.
Malaysia, however, is home to many top-rate creative agencies that are highly reputable and have bases all over the world. If you want to work with a creative agency that is cutting edge and has a strong reputation in the creative industry, then Malaysia could be a great choice. A creative agency in Malaysia can offer access to agencies and individuals from all over the world who may have great ideas but are not aware of the ways in which they can be marketed or shared. They can also provide access to agencies and individuals who have had exceptional success in their career, but who are not able to leave their current job.
Being based in Malaysia also means that a creative agency in Malaysia has access to a multitude of different media and forms of creative that they can use to promote their clients’ and their creative ideas. This would not be possible if they were based in a more traditional creative centre, such as those in the UK or the US. Many creative agencies in Malaysia and other countries throughout the Asia Pacific are creative in the way they use media to market their clients and their work. Media in Malaysia includes the likes of television, cinema, the internet, liveliness, and even folk music, to name just a few.
The creative industry in Malaysia is constantly evolving, and so are the creative minds behind it. There are many fresh and young talents emerging every day, and these creative agencies are there to support and nurture these talented people and help them become the next creative superstars. In fact, many of the creative agencies in Malaysia have a very hands-on approach to their clients’ businesses. They are used to dealing with both large organizations and small ones, and so can take the necessary steps to get their clients noticed and have them develop their careers in the arts, entertainment, advertising, PR, and creative industries.
Malaysia is an ideal place to start a creative agency. It is a country where creativity and technology co-exist in an environment that is friendly and supportive of such pursuits. It is also an extremely progressive place to live, with amazing architecture and modern cities teeming with cafes, restaurants, and other places of interest. A creative agency in Malaysia can work in conjunction with international clients and design services, or they may prefer to operate on their own. Whatever they choose, they will be doing business in a beautiful country in Southeast Asia – and all because of the country’s rich, vibrant culture. With its creative culture, its multi-cultural background, its friendly people, and its exciting climate, it seems like an ideal place for creative agencies from the United Kingdom to set up their bases in Malaysia.